On Saturday, April 21st, EBS partnered with New Directions to create, dare I say it, the best fashion show on the Grand Strand. The 3rd Annual Compassion Through Fashion (CTF) at the Marriott Grande Dunes benefitted New Directions (ND) to provide food, shelter, safety, and hope for homeless men, women, children, and veterans. The ND team works to make sure that everyone who comes by the shelters can see and live up to their full potential.
Each CTF entry was required to create an exclusive, engaging and intriguing design for their models to wear as they walked the runway. But here’s the catch, all designs had to be made out of recycled materials! The participants this year used everything from ponchos to water bottles, bubble wrap and even comic book pages. Each design was truly unbelievable.
During the event, guests had the opportunity to bid on over 50 silent auction items ranging from hotel stays to concert tickets. 30 bottles of wine were donated by members of the community to be sold at the event for $12 each. Each bottle sold, paid for a homeless individual to have safety, shelter, and food for one night.
When our team first started on this venture alongside with ND, we set a goal to raise $50,000 for the shelters. By the end of the night, we had raised over $61,000 thanks to our sponsors, community members and generous donations! All of the proceeds will benefit the shelters in Myrtle Beach to help thousands of people reach their full potential.
Compassion Through Fashion gathered over 30 sponsorships, including two presenting sponsors, McDonald’s and Blue Cross Blue Shield of South Carolina. These presenting sponsors each gave $5,000 to help make the 3rd Annual CTF a success.
To make judging our lovely participants fair, our team found 5 local celebrity judges to help us choose the winners. We had the pleasure of welcoming to the show the beautiful Meghan Miller of WBTW News13, the charming Thomas Davis of Collectors Café & Gallery, the charismatic Carl Kerridge of Carl Kerridge Photography, the infatuating Joujou Safa of Bijuju, and the elegant Kalina Smith of RK Consignments and Interiors, Inc.
Our 5 judges had their work cut out for them with our 17 amazing participants. Each participant offered a unique and entrancing design as they strutted down the runway to custom tunes played by our guest DJ Matt Hayward. Next year, the CTF team wants to have over 30 participants! We think we can do it!
Overall, we had such a blast planning this event. It was a huge success and we already can’t wait until the 4th Annual Compassion Through Fashion.
EVENTS BY SANTANA
PLANNING. DECOR. DESIGN | EVENTS BY SANTANA
PHOTOGRAPHER | Michelle Coleman Photography
DJ | Matt Hayward of Heroes 4 Hire, LLC
VENUE | Marriott Grande Dunes
STAGING & LIGHTING | Stormfront Productions
PRESENTING SPONSORS | Blue Cross Blue Shield of South Carolina and McDonald's Restaurants of the Grand Strand
PROGRAM PRINTING | The Printing Port
PROGRAM DESIGN | Maura Utley
FASHION SHOW DESIGNERS & ENTRIES: The Ole' Irish Pub, Surfside United Methodist Church, Myrtle Beach Police Department, Mary-Addison Davis, Myrtle Beach Yacht Club, Kim Clora-Rodgers, The Rowan Family, Beau Soleil Weddings, Jen Pierce, ND Case Management Team, Bagel Port Cafe & Deli, HGTC Cosmetology Dept., Grand Strand Optimist Club, United Contractors Roofing, Mudgravy