Southern Attire

Spring in the South | Fashion Show, Hammock Shops Village | Pawleys Island, SC

Spring in the South, that’s what everyone dreams of, right?!??

Well, here in Myrtle Beach we get that pleasure more than just a couple months out of the year. I have worked with the Hammock Shops many times and had the pleasure of planning a breast cancer awareness fashion show for them a couple years ago. They were so pleased by the results, they asked me to do another one! I love planning Fashion Shows because there are so many fun elements that go into it, plus I get to be a girly girl :) Every woman loves to dress up and feel pretty so these shows are also such a fun experience for everyone.

This event started with an early March date, too late for winter, & for most places, too early for spring. LUCKILY, in Pawleys Island, SC the sun is always shining! Pawleys Island Hammock Shop Villages is full of clothing stores and handmade crafts by local artisans so it was important for me to portray that theme. So, “Spring in the South” is what it quickly became – beaches, sunshine, & cool breezy nights are just some of what you will find here on the East Coast.

The Hammock Shops has a beautiful gravel area with a gazebo, which is where the show happened in the past. It was our plan to host the event in the same location until the forecast changed our plans. We went back and forth as to cancel the event or move the date. Fortunately enough, a brand new restaurant in the shops, Porch at Prime, was just opening up – literally had their GRAND OPENING the day before the fashion show! They were generous enough to offer their restaurant as a place to host the event. How cool?!?! to have a Fashion Show run right through the middle of a restaurant?! This was a free event to guests anyway, so why not give them the option to grab some sushi and a cocktail while watching. As well, great exposure for Porch!

&& the show must go on!

After moving the event indoors, it actually turned out to be a beautiful, sunny day! HA go figure! I didn’t care! I arrived at Porch at Prime and it was so beautiful and fresh and totally matched our event theme! Plus, the idea of having something different, rather than your typical runway, was right up my alley! I’m always looking for fun, new ways to stand out from the crowd. 

Yes, I have posted a million photos below, but I am so proud of these models for bearing the change and moving with the flow! We all had a great time and the day was perfect! Each store showcased their models wearing the newest styles & accessories. Raffles were drawn and gift certificates were given to guests enjoying the show. The music was laid back and entertaining, the photographer provided a paparazzi style shooting as the models walked through the restaurant! The show ended with mimosas & macaroons for all :)

Thank You to our vendors who as well made last minute changes and helped in making this show FANTASTIC!!

Venue | Porch at Prime

DJ/Emcee/Music | Paul Matthews Entertainment

Photographer | Carl Kerridge Photography

Macaroons | Pawleys Island Bakery

Florist | Greenskeeper Florist

Event Planner/Event Styling | Events by Santana

Hammock Shops Village

Haute Hanger

The Accessory Cottage

Pawleys Island Mercantile

Details By Three Sisters


Pawleys Island Wear 

Barefoot Elegance